Admin | Blogs | Dec 20, 2020 | 749 Views

Top 10 Digital Marketing trends in 2021

Introduction

The trends of digital marketing keep evolving gradually with changing technologies.It is essential to keep a note of the latest trends for developing your business online. It doesn’t even matter what services your company is providing, following the latest digital marketing trends help you to stay on the top.

1.Chatbots

Chatbots have become an essential part of digital marketing to communicate & help customers as much as possible. A chatbot is an Artificial Intelligence technique which is very helpful in sending automatic texts to the customers who are looking for some inquiry via text. It is designed in such a way that it presents instant & automatic messages as a reply to any person inquiry which seems to be conversing in a very natural way & is available 24*7. Besides, the chatbot also has the feature of verbal communication making it one of the top trends in digital marketing.

2.Social Media

The promotion of the company or the products on Social media platforms like Facebook, Snapchat, Instagram and so on are the most widely accepted trends in the field of digital marketing. In social media platforms like Facebook, customers of all age groups, such as teenagers or old people, are available. Another social media platform, Instagram, enables interaction with even the younger customers ( people who are less than 18 in age) very easily.

3.Messaging Apps

Another trend in digital marketing is carrying out the marketing by dropping in messages regarding your services & are presented in the messaging apps such as Facebook Messenger or WhatsApp Messenger & even some other social messaging apps. Since people are much more active in messaging apps, it is being expected that digital marketing through messaging apps will become a top trend in digital marketing in 5-7 years.

4.Videos

In today’s world, people would rather prefer watching an informative video clip regarding the digital marketing company than reading them. Moreover, the visual impact of the video clip is much higher than of the texts. Proper video clips which are not only informative but also visually attractive draws huge amount of customer attention. Furthermore, the videos regarding the digital marketing of a brand are very likely to be shared by the customers if it manages to attract them, increasing the conversation rates.

5.Occupy Streaming

Another addition to video marketing is live streaming. Live streaming of videos has been found extremely effective in drawing the attention of a lot of customers and also keeping them engaged in viewing the live stream. An effective combination of promoting digital marketing services with video marketing is to combine it with influencer marketing. May it be any social media influencer or a celebrity, a live stream by them, promoting your brand & services is one of the most effective digital marketing trends.

6.Ad-blocker blockers

It has been noticed that a huge amount of people are opting for ad blockers in 2020. In case you are sharing the ad about the services of your company then ad blockers are a big obstacle to them. It is essential to analyze whether your ads are reaching the target audience or not, and thus adjust accordingly. It is recommended that if you see a considerable decrease in the reach of your ad to the audience then go for readjusting your advertising budget and opting for other techniques of spreading & promoting your company & its services.

7.Voice Search

Another trend that people are generally aware of is voice search. As you know, voice search is a feature through which people can interact by engaging in a conversation for getting computerized automatic responses which seems very natural & interactive. However, voice search is a freshly adopted trend which is gaining a lot of attention in digital marketing. The voice search promotes a sense of communication through a verbal conversation & is thus another top trend of digital marketing in 2021.

8.Image & Video SEO

Another top trend in digital marketing is that you can search for relevant contents by adding a picture instead of just typing a keyword. By searching an existing image or an original picture, you will be able to get more information in terms of pictures, videos & readable material. It is to be kept in mind that the pictures you use are of high quality & it is recommended to add in text to the images or even include the keyword in the images.

9.Interactive Content

Another practice that is adopted for increasing the number of audience in the digital marketing of your company is to add a little bit of interactive content. The interactive contents can be quizzes, polls, survey contents, giveaways & some other similar technique. This not only engages the target audience but keeps them enjoying & intrigued in knowing more about your company & its services. It is not only very attractive to the customers but also functions as a medium of collection of data which leaves some ideas and suggestions about improvement.

10.Shoppable post

An amazing trend which is being followed for selling the goods & services through digital marketing is by adding in a shoppable post. These shoppable posts are gaining wide recognition in several social media platforms like Instagram & Facebook & even Twitter. Customers are directed to the page through which they can make the purchase & payment accordingly. This is an extremely successful trend which is resulting in the high rate of conversions.

Conclusion

These few trends are the top trends in digital marketing today and adopting them is necessary for keeping the digital marketing of your company on top. The technologies are undergoing constant changes and it is indispensable to keep oneself updated about the newest trends and adapt to them. Thus, updating with the latest development is necessary to attain success in digital marketing.