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7 Ways To Improve Your E-Mail Marketing Click-Through Rate

Admin | Blogs | Jan 07, 2021 | 1960 Views

7 Ways To Improve Your E-Mail Marketing Click-Through Rate

An email has become one of the most effective ways of connecting with your existing as well as new customers. In today’s date, the biggest challenge in email marketing is to increase the click-through rate. A click-through rate or CTR refers to clicking the Email campaign once the reader has opened and read through the email. The average or optimal CTR for email marketing is difficult to determine as it falls under a wide range of email marketing benchmarks. Thus determining an accurate CTR for email marketing can be done by going through your respective event market services provider dashboard. In case your CTR for email marketing is lower then you need to work on increasing the CTR of your respective email marketing. Following the required tips will help you improve with the CTR your email marketing.

1.Try to increase your opt-in:

The first step to be taken for email marketing is asking individuals to give you their email id. You may do this by setting up attractive forms having a mandatory option to fill in their email id. After this, you may choose a single or a double opt-in. A single opt-in is the submission of an email address without a confirmation mail, while a double opt-in includes sending a confirmation mail is sent after the signup. A double opt-in helps you confirm whether or not the email provided is valid which is not possible is in single opt-in.

2.Create a good subject line:

A subject line is the first thing that any person checks when they go through the emails they have received. The subject line is what pushes any person to open & read through the mail making way for increasing the CTR. The subject line affects the unsubscription rate as well. Some tips for improving the subject line are:

  • Writing subject lines which increase the user curiosity.
  • Triggering the fear of missing out.
  • Creating a subject which targets scarcity or limited period offer.
  • Make a query.
  • Write an offer which is difficult to refuse.
  • Use symbols & emoticons making the mail attractive.
  • Keep it short & to the point as lengthy subjects become boring.

3.Implement user experience:

It is common that you too are a user & have your own experience with emails. All you need to do is get into the shoes of a user & thus implement your experience to the customers accordingly. So, focus on sending only those mails which holds value and avoid sending in the unnecessary and extra stuff. Useless emails lead the customers in losing interest and ending up unsubscribing. Similarly, important emails help in increasing CTR.

4.Become a Reputable Sender:

It is a typical habit of people to check on whether the sender of the email is recognizable or unknown. The chances of any individual to click open an email is when the sender of the email is reputed. For instance, you can use the name of your brand when sending emails so that the customers can understand which company you represent. Otherwise, you could use both the sender name along with the name of the company you are representing.

5.Choose an attractive layout & designs:

Not only attractive, but the emails should also be sent with a proper functioning layout. It means that users are viewing emails in different devices; be it on their PC or laptop or even any type of mobile. An email should be designed in such a way that it fits into the screen of any such devices. The various options and buttons should also be functioning properly and be mobile friendly. This is a feature that most of the emails lack and should be looked into so that any glitches do not disrupt the interest of the customers.

6.Enhance the effectiveness of preview text:

Another key tip is to make sure that the preview text is appealing enough for the viewers to continue reading and thus click open the mail & later even contribute to the CTR. A preview text is as important as the subject of the mail is because the preview text is the next thing any person reads after reading the subject. Thus, if it is intriguing enough, then the user will definitely open the mail & read through it and later even help in increasing the CTR.

7.Enhance Email Content:

It is essential to improve on the content of your email as the content of the email is what any person reads on once they open the email. Only if they are attracted enough will they read through the entire email & thus end up clicking the required links increasing your CTR. Being innovative with the content of your email is very important. Consider:

  • Using images
  • Being interactive
  • Including incentives
  • Including social sharing
  • Asking for feedback

The importance of having a good CTR is undeniable and hence enhancing the presentation of your email is important to increase its efficiency in increasing a CTR. This impels any sender to try their best in using all the required tactics to increase the CTR. Hence, the above-mentioned tips are some basic tips for helping you increase the click-through rate for email marketing.

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